Quality

Nowadays, Coffee is one of the most important products of international commerce, petrol only slightly exceeds it in value. Millions of people directly live off coffee, and millions more who who are indirectly sustained by it, which means that it is one of the large generators of employment in the world economy. Moreover some countries like Colombia, base their economy on coffee, or this industry is the backbone of their economy. In reality, this country depends on coffee to obtain a little over fifty percent of the currency needed for imports. More than five million Colombians live off coffee directly or indirectly, meaning that everything that happens to this product is vital and influences the welfare of this human conglomeration.

Coffee needs specific climatic conditions for its production, like soil conditions, temperature, rainfall, and height above sea level. The perfect conditions for cultivation are between 1,200 and 1,800 metres above sea level, with mild temperatures that range between 17 and 23 degrees centigrade and with annual rainfall of around 2.00 millimetres, spread evenly throughout the year.

Using 100% pure Colombian coffee offers us several important advantages, among which are the following:

  • Absolutely all of the coffee produced in and exported by Colombia is high quality Coffea Arabica. Therefore, coffee with the Colombian guarantee is a guarantee of quality.
  • The main organic qualities of Colombian coffee are its aroma, and its smooth, fruity flavour. The distinct aroma encourages tasting. Its smooth flavour allows us to consume more. In the majority of cases, after having one cup of Colombian coffee, it makes us want to have another. Its low caffeine content (a third of low quality coffees) allows us to have this high comsumption.
  • The highest price of a cup of good Colombian coffee is never higher than 0,03 cents of a Euro per cup. As with a cup of lower quality coffee. Nevertheless this difference is seen to be more than compensated by the increased consumption of the product and the satisfaction perceived by the consumer.
  • To be 100% Colombian coffee with the guarantee of the National Federation of Colombian Coffee Planters, always a naturally roasted coffee, they assure us that the coffee has not been mixed with other products like sugar (as happens with high roasted coffee).
  • The difference in cost between a mediocre coffee and a 100% Colombian quality coffee is insignificant when compared with the differences in quality. Even more if we compare the benefits that a cup of this coffee offers us.
  • When you think that when only one customer decides to drink a second cup of coffee they have the have recouped the difference in price.